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pointsbet but tailor your fairness messaging to casino audiences and the specific audit partner you use.
Around the middle of the funnel, combine audit-backed trust with loyalty nudges: small recurrence promos (A$10 cashback offers) or tailored reactivation emails citing your audit. That leads into the final quick checklist and mistakes to avoid.
## Quick Checklist for Marketers (Australia-focused)
– Use POLi and PayID as primary deposit methods.
– Publish a plain-English RNG audit summary (one page).
– Surface audit badge on deposit page and FAQ.
– Add state/regulatory trust signals (ACMA awareness; BetStop links).
– Test badge placement via A/B tests tied to conversion metrics.
– Localise copy: say “pokies”, “punter”, “have a punt”, and use A$ amounts (A$20, A$50, A$500).
## Common Mistakes and How to Avoid Them
– Mistake: putting audit badge only on legal/technical pages. Fix: surface it in deposit flow where conversion happens.
– Mistake: using vague claims (“we test RNG”) without a downloadable report. Fix: provide a PDF and a brief TL;DR.
– Mistake: ignoring local payment preferences (cards only). Fix: add POLi/PayID and show bank badges to reduce drop-off.
– Mistake: no responsible-gaming links. Fix: display BetStop, Gambling Help Online (1800 858 858) and 18+ prominently.
## Mini-FAQ (for Aussie punters & marketers)
Q: Are RNG audits required for operators targeting Australia?
A: Not strictly by ACMA for offshore sites, but audits increase trust and help with any regulatory scrutiny; for licensed local bookies audits are standard.
Q: Which payment methods convert best in Australia?
A: POLi and PayID are top; BPAY is acceptable as fallback.
Q: How often should RNG be audited?
A: At least annually for core RNG engines, and after major software releases or platform migrations.
Q: Where do I show the audit on the site?
A: Deposit flow, FAQ, and a dedicated “Fairness” page linked in the footer and account area.
## Sources
– GLI public docs; eCOGRA guidance; ACMA IGA summaries; industry case studies on payments and conversion (internal anonymised tests).
## About the Author
An Australian-facing casino marketer with hands-on experience scaling player acquisition across Oceania and APAC, specialising in payments, compliance, and fairness messaging. Has run A/B tests with POLi/PayID stacks and worked with third-party RNG auditors to produce player-facing materials that lift conversion while complying with local regs.
Gamble responsibly: 18+ • For help, call Gambling Help Online on 1800 858 858 or register self-exclusion at BetStop (betstop.gov.au).